Leo Lynch

The Brief
Design a new brand identity that aligns with the brand strategy, highlighting their stand out quality and high performance in the construction industry.

The Big Idea
Working with All Out, we created a high performance ‘plus’ brand mark using 2 L’s from the Leo Lynch name. With a nod to construction and engineering, I created a wordmark and visual language that was both modular and precise.

Core Skills
Concepting, Brand Identity, Website Design and Visual Language.